Northland Fishing Tackle is “Made by fishermen for fishermen” and that extends to Evolve Creative, too! With a very customer-focused brand like Northland Fishing Tackle, user experience and creating a story for their online interaction was important. Evolve developed a whole new online experience for Northland Fishing Tackle including a new branding/community site and ecommerce store. "The backend integration was a particularly fun challenge", remembers Lead Developer Dan Moe. The project required a few custom applications and APIs to sync online purchases and inventory with their in-house warehouse software. We're proud to say that Northland has experienced a substantial increase in online sales and conversion since launching their new store!
While we were first contracted to develop a new website for NFT, Evolve is now an extension of their marketing team by fulfilling many design needs including: print and digital product catalogs, product packaging, social media marketing, and digital and print campaigns. We are all excited to watch Northland Fishing Tackle continue to "EVOLVE" their brand.