EthnoTrax, an immersion travel company, provides adventurous travelers with life changing and realistic cultural exchanges to both traveler and host in areas of the world where the host culture is geographically isolated and culturally disadvantaged in its ability to generate sustainable income.
After helping with the final stages of the logo, we took on the task of completing a website and marketing campaign. The goal was to attract new people to signup for the excursions and have a private group page for travelers to interact. Careful thought had to go into the path a user would take to register, the "registration journey".
As part of the marketing package we designed a print brochure, facebook ads and google adwords.