“Made by fishermen for fishermen”. With a very customer-focused brand like Northland Fishing Tackle, user experience and creating a story for their online interaction was important. Evolve developed the new branding site and a new shopping cart. The challenge was to use an API to sync the online purchases and inventory with their ERP system. We accomplished their goals and continue to help in the online marketing efforts. We were first contracted to develop a new website for NFT, but now we are an extension of their team by fulfilling all design and digital needs, including their catalog, packaging, social media marketing, and campaigns. We are all excited to watch Northland Fishing Tackle "evolve" their brand.