Meditation Guru was a new app focused on mindfulness and ancient Hindu practices. Our challenge was to create a logo and brand that reflected the sound waves and mindset that one would participate in when using the app. We needed to create a brand that was welcoming and instill trust in the product they would use.
We created numerous brand concepts that highlighedt different features the app offered. We then narrowed down the designs to the final app app icon/logo. Our second step was to create app screen concepts based on the new brand.
We narrowed down the target audience for Meditation Guru to a pretty small demographic. One who already is aware of mindfulness and neuroscience benefits.
We created a handful of screen designs to incorporate the new brand we just developed. We then passed those designs onto an app developer to use as inspiration for the build-out of the app.
We built the website in WordPress to allow for the most options in growth and easy editing for the client in the future.