The main mission of Silver Wings Coffee is to share stories of those that served in WWII, plus provide premium coffee with a cool package. This was a new business with zero brand exposure. The needs were to create a unique vintage brand for this online coffee store which targeted WWII enthusiasts. After the brand creation, a very customized ecommerce website was needed with a recurring orders model.
A clean logo that showed an airplane with vintage fonts made this a recognizable brand by the growing community. Evolve also designed the packaging to reflect World War II aircraft. Lots of brand pieces were part of this package, including shirts, hats, stickers, social media ads, labels, and much more! The website was built in WordPress to utilize all the plugins available for this custom site, including a user-friendly blog to share the old stories. There is even a form for others to submit their story with a picture. We also installed a subscription plugin to allow customers to receive their coffee monthly.
First you have to figure out who will be shopping on the site. After a strategy session we determined it would be the aviation lover and the son of WWII enthusiasts.
UX & Design
This design had a vintage theme filled with original World War II photos and airplanes! The blog was very important to tell the stories. The site is easy to navigate and shop online.
Coding & SEO
We built the website in WordPress and WooCommerce with a Subscription plugin. There is a coffee club you can signup for to get monthly recurring orders.
From the Client
Since this is a retail product, we needed a very strong brand to stand out amongst other coffee products. Sarah at Evolve gave us an original but vintage logo that we used across all the branding of the company and packaging. The website was also very customized and needed a lot of extras like recurring subscriptions for the coffee club. They pulled off every request!
~ Erik, store owner